Regular usability tests for ING

1
Challenge:

Verifying the impact of changes in the interface of internet and mobile banking.

2
Our role:

We designed the first fully responsive banking website in Poland. We developed content strategy and created content for the entire website. We are currently finishing work on the new version of the site.

Services:
Usability tests with eye tracking
3
Result:

Video/eyetracking recordings as well as reports with errors together with recommendations for improvements that contributed to ensuring global level of UX to the Bank’s customers.

„Symetria employees demonstrate great creativity and a non-standard approach to projects, while maintaining full professionalism. This allows us to recommend Symetria as a reliable business partner and provider of professional services.”

Wojciech Marchwicki

Head of Purchase Department