Redesign of the airline ticket online purchase process for LOT

1
Challenge:

Improving UX and conversion of the airline ticket purchase process for the largest Polish air carrier.

2
Our role:

We designed the shopping experience based on iterative tests with users (usability tests with eye tracking).

Services:
BenchmarkingStatistics analysisBadanie UX stron konkurencji i starej wersji serwisuStakeholders workshopsUX designUsability tests on mock-upsUsability tests with eye tracking after implementation
3
Result:

Significant increase in user satisfaction and the rate of successful reservations.

„Already in the first week after implementation Symetria’s ticket reservation process brought us measurable benefits.”

Karol Ciupik

Marketing Manager

Projects