Redesign of the airline ticket online purchase process for LOT

1
Challenge:

Improving UX and conversion of the airline ticket purchase process for the largest Polish air carrier.

2
Our role:

We designed the shopping experience based on iterative tests with users (usability tests with eye tracking).

Services:
BenchmarkingStatistics analysisBadanie UX stron konkurencji i starej wersji serwisuStakeholders workshopsUX designUsability tests on mock-upsUsability tests with eye tracking after implementation
3
Result:

Significant increase in user satisfaction and the rate of successful reservations.

„Already in the first week after implementation Symetria’s ticket reservation process brought us measurable benefits.”

Karol Ciupik

Marketing Manager