Design of the e-Kruk service

1
Challenge:

How to create a digital touchpoint which people in debt will actually use?

2
Oue role:

We designed an online service which supports debtors in planning and making repayments of their liabilities.

The Iterative design process was strengthened by research involving users in two countries.

Services:
UX-PM Level 1 TrainingBenchmarkingBusiness process modellingUX ResearchUX designGraphic designImplementation support
Result:

As much as PLN 4.2 million of payments made during the first 14 months of operation.

People who so far avoided contact with other channels, started using e-KRUK.

„The quality of the solution translated into achievement of business goals in a scope greater than initially assumed.”

Marta Adamczak
eCommerce Development Manager