How to create a digital touchpoint which people in debt will actually use?
We designed an online service which supports debtors in planning and making repayments of their liabilities.
The Iterative design process was strengthened by research involving users in two countries.
As much as PLN 4.2 million of payments made during the first 14 months of operation.
People who so far avoided contact with other channels, started using e-KRUK.
„The quality of the solution translated into achievement of business goals in a scope greater than initially assumed.”
eCommerce Development Manager