Scroll Down

Client: ING

Electronic banking development (My ING, usability testing + eye tracking) 

Property 1=ing
Summary

First, we verified the perception of the introduced changes in the interface of the transaction system and the mobile application “My ING”. Next, we prepared recommendations for improvements in the implementation of the changes. The suggested changes would result in providing bank’s customers with a world-class UX. 

Sector

Banking

Our role
  • Eye Tracker Testing 
  • Qualitative Testing

Challenge 

Verification of how customers perceive changes in the interface design of the transaction system and the mobile application 

Our main challenge was to verify the users’ impressions towards the changes in the interface of the transaction system and the mobile application.

Result

We have verified the users’ impressions caused by the changes in the transaction system and of the mobile application “My ING”. We conducted the research using videos and eye tracking, as well, as error hierarchies. We recommended the implementation of improvements to ensure a world-class UX for the bank’s customers.

You may also like…

symetria_favicon
jacek_somsel

Let’s make
great UX together