Case study: Blik
BLIK is a payment method for Polish customers. Created by Polski Standard Płatności (Polish Payment Standard – PPS), it allows users to pay for their shopping, both online and offline, with the use of a 6-digit code they can find in their banking app.
- Usability Testing
- Qualitative Testing
- Ethnographic Research
- Conceptual Workshops
- UX Design
- UI Design
We listened to the voice of customers regarding BLIK’s interface.
We examined strengths and limitations of the existing user interface.
- Usability testing of the existing eBLIK platform with the use of an eye tracker.
- Ethnographic research with users performed in their home gathering insights about possible improvements to the interface.
We gathered all stakeholders in a workshop where we presented the results of usability testing and established the direction which we wanted to pursue with the new design of user interface.
- Presenting research results
- Gathering insights from stakeholders
- Discussing the direction of potential redesign
A good prototype is a synthesis of business and user needs. The knowledge we gathered so far helped us design two variants of the new eBLIK system for both desktop and mobile devices.
- Designing two prototypes of eBLIK.pl – both desktop and mobile versions of the website.
- Taking into consideration the insights from both research and workshops.
We used eye tracking to evaluate which of the two proposed designs is more usable and effective.
- Performing tests on two new prototypes
- Eye tracking as a complementary research technique
- A variety of additional metrics
We delivered a detailed report from usability testing along with the final design for the new website, both mobile and desktop versions.