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Services

UX Index
Pyramid

A comprehensive, 10-day user experience audit, benchmarking & User Testing

Need to compare your product with competitors based on objective metrics?
UX Index is a tool that  quickly measures your product for usability and provides you with a list of recommendations to better match users’ needs.

It’s comprised of user research based on Nielsen heuristics, experience pyramid (pragmatic-hedonistic spectrum), and enhanced benchmarking. All to give you a fair and valid insight into what works, and what doesn’t and which changes to your product have the biggest impact on user experience and your company’s business indicators.

This is our proprietary tool, and we’re using it with pride.

Services

UX Index
Pyramid

A comprehensive, 10-day user experience audit, benchmarking & User Testing

Need to compare your product with competitors based on objective metrics?
UX Index is a tool that  quickly measures your product for usability and provides you with a list of recommendations to better match users’ needs.

It’s comprised of user research based on Nielsen heuristics, experience pyramid (pragmatic-hedonistic spectrum), and enhanced benchmarking. All to give you a fair and valid insight into what works, and what doesn’t and which changes to your product have the biggest impact on user experience and your company’s business indicators.

This is our proprietary tool, and we’re using it with pride.

How we run the audit

First, we test your product on 5 levels, represented as a pyramid

UX Index provides you with a score (0%-100%) reflecting the overall experience of people using your product. The index will tell you how usable your product is, how it’s perceived by others, how it compares to the market, and how it can be improved.

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We use objective and subjective metrics for all the pyramid levels.

Objective metrics
Based on Nielsen’s heuristics. They focus on efficiency and ease of use.

Subjective metrics
This is where user research comes in. They focus primarily on performance, attachment and joy.

Group 203

UX Pyramid

Voice of users
Voice of business
Joy
Do users enjoy the service?
Will it boost LTV?​
Attachment
How willing are users to use the service?
Will it improve ARR and retention?​
Performance
How smoothly do users use the service?
Will it enhance activity of use?​
Ease of use
Does the service enable users​ to achieve their goal?
Will it increase goal completion?​
Effectiveness​
Are users able to use​ the service?
Will it improve bounce rate?​

Audit process

1
Kick-off
We will define the scope of audit and testing, select benchmarks and define user profiles
2
Expert analysis
Cognitive walkthrough, usability heuristic and issues, recommendatios
3
User research
User-product interaction, reliable tools and metrics
4
Result analysis
We will conduct synthesis of the results of the audit and user research
5
Final report
You will get: change recommendations, a list of priorities based on key metrics and benchmarking
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Let’s talk about your goals