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Games User Research (GUR)

We can help you at any life cycle stage of your game. With many years of experience in UX Research, we also apply it to video games. Our research methods are individually tailored to specific projects and needs. You can also find real games enthusiasts within our team.

why-us

Our research methods

I
Envisioning
  • Interview
  • Focus Group
  • Ethnography
  • Online Survey
  • Card Sorting
  • Market Segmentation
II
Design/build
  • Personas
  • Usability Test
  • Unmoderated Usability Test
  • RITE Test
  • Narrative Usability
  • Heuristic Evalutation
  • Critical Facet Playtest
  • Initial Expierience Playtest
  • Diary Study
  • Telemetry Analysis
III
Release
  • Usability Benchmark
  • Benchmark Playtest
IV
Post-release
  • A/B Testing

Questions we can answer

Vision

  • How is the game narrative perceived?
  • What do users wish they could do in game?
  • How do users relate to the vision of the finished product?

Users

  • Who are the current users?
  • Who should the game be aimed at?
  • Why do users reject the game?

Business

  • How much should this feature cost?
  • Where should microtransactions be placed within a game?
  • Should we continue to invest in the development of this project?

Gameplay

  • What do users do in a game?
  • Is this element fun?
  • Does this element work the way users expect it?
  • Are there any issues with this element?
  • How the items in the inventory should be grouped?
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Let’s make
great UX together