Selling investment funds online for Deutsche Bank

1
Challange:

Moving the process of purchasing investment funds entirely to the online channel.

2
Our role:

We designed the interface which we further tested and optimized in terms of UX.

Services
Desk research analysisCo-creation workshopUsability tests with eye trackingUX designGraphic design
3
Result:

Based on research results, we created new graphic design and functionality of the website, allowing for the fully independent purchase of investment funds online.

„Symetria’s design not only increased the number of transactions, but also quickly saved us the costs related to physical customer service.”

Krzysztof Kończyk

Marketing Manager