Ethnographic study of mobile payment methods for Mastercard

1
Challenge:

Do users see the value in mobile payments? What are the barriers?

2
Our role:

We observed 100 participants during several months of using mobile online and offline payment methods (a total of 2610 transactions).

Services:
Service safariPhone interviewsIDIs + observationMobile ethnography + stimulating tasks
3
Result:

The Mastercard team made accurate decisions regarding development of their payment services based on the voice of the end customer.

Slajdy z raportu Mastercard

„The report made us aware of the barriers and expectations of people using mobile payments in Poland. A solid piece of practical knowledge.”

Aleksander Naganowski

Business Leader, Business Development