Ethnographic study of mobile payment methods for Mastercard

1
Challenge:

Do users see the value in mobile payments? What are the barriers?

2
Our role:

We observed 100 participants during several months of using mobile online and offline payment methods (a total of 2610 transactions).

Services:
Service safariPhone interviewsIDIs + observationMobile ethnography + stimulating tasks
3
Result:

The Mastercard team made accurate decisions regarding development of their payment services based on the voice of the end customer.

„The report made us aware of the barriers and expectations of people using mobile payments in Poland. A solid piece of practical knowledge.”

Aleksander Naganowski

Business Leader, Business Development