Verifying the concept of a new service which was to improve the experience of choosing and buying wine.
Field research done in stores (observation, interviews, usability tests). Co-creation workshop with the use of proective methods.
Report on the needs and limitations of customers in contact with the researched service. Recommendations regarding further development of the service.
„The results of the research that Symetria carried out in our stores were the basis for making a business decision that was strategically important to us.”